With the advances in mobile phone communications and technologies like bluetooth - interactivity is beginning to mean much more than the simple old touch screen kiosk. Being able to access information on the move offers brands and advertisers some valuable opportunities to connect with their consumers. The latest digital signage systems offer a range of interactive options to engage with their audiences and provide a constant feedback loop.
This large format double-sided DV Signage digital poster is installed in a busy Shopping Mall. One of the 65" screens plays advertising and marketing material, the other side offers an interactive map and route finder. The whole system is designed to work in conjunction with a text messaging system that enables the download of special offer information.
This DV Signage open frame display not only promotes the products sold within the vending machine, but it also acts as a direct communication mechanism with both the consumer and the vending machine operator. Offering a range of promotional opportunities via bluetooth, the system also provides realtime consumer product selection feedback to the operator.