As the products we buy get ever more complex and the range of alternatives grows ever greater - so helping customer to make the right, informed purchases becomes crucially important. Interactivity allows customers to educate themselves on product features and selecting key features for further explanation allows customers to appreciate their value.
Nokia installed a created a complete interactive video installation for the launch of their latest mobile phone in the Carphone Warehouse. A mix of different size displays using the DV Signage VS-500 offered the customer a mix of interactive button and touch screen mechanisms for accessing key product features.
This installation across European DIY stores for home goods manufacturer Byron, using the DV Signage POPSTYLE range, allows customers to test out a whole range of differnt doorbells, complete with audio and video instructions, prior to making the purchase decision.