Immersive Tunnel Experience Goes Live in Pune
The DVSi team have completed installation of a dual sided immersive welcome tunnel in a financial services Customer Experience Centre in Pune, India. With interactive projection mapping on one side, the media follows the progress of the visitor tracking them down the tunnel. On the other side a mosaic wall mix of digital displays and light boxes work together to tell the company development history. The DVSi creative team worked with the marketing team to develop this unique immersive experience, building new content and rich animations from existing 2D presentation decks. The combined experience is managed centrally on DVSi’s central cloud-hosted Conversar digital experience platform, with local control enabled via a secure iPhone application provided to the corporate marketing team.