Digital retail is about brand building, engaging consumers and driving sales at the point of purchase.
Retailers need environments that are agile to the latest trends, able to leverage all forms of brand media, provide customers with a level of self-service product information and are consistent across multi-channel retail offerings.
Digital provides a range of tools for enhancing:
- Customer Experience:
Delivering engaging media and iconic design to drive purchase decisions.
- Product Display:
Delivering enhanced product details via interactive kiosks and in-store terminals.
- Agile Promotions:
Delivering flexible pricing and quick turnaround discounting and stock clearance offers at the point of sale.
- Customer Loyalty Programmes:
Using digital techniques to recognise and reward customers at the point of purchase.
- Operations and Logistics:
Connecting the shop floor with back office and warehousing systems.