Retailers need environments that are agile to the latest trends, able to leverage all forms of brand media, provide customers with a level of self-service product information and are consistent across multi-channel retail offerings.
Digital provides a range of tools for enhancing:
Delivering engaging media and iconic design to drive purchase decisions.
Delivering enhanced product details via interactive kiosks and in-store terminals.
Delivering flexible pricing and quick turnaround discounting and stock clearance offers at the point of sale.
- Customer Loyalty Programmes:
Using digital techniques to recognise and reward customers at the point of purchase.
- Operations and Logistics:
Connecting the shop floor with back office and warehousing systems.